As Creative Director of Arizona’s largest credit union with over 3 billion in assets I am responsible for the management of the creative team. In my role I provide creative and marketing direction including: brand identity and product positioning, art direction, creative direction, copy writing, strategic planning, media planning, plus vendor management. My role extends to creating and overseeing photography, copy, campaign creative in various media creative for outdoor, digital campaigns, TV, print, and radio.
Since joining Desert Schools I have implemented and evolved the current digital marketing and shown continual improvements in SEM/SEO, PPC, Social Media demonstrated by increas...