My focus is coaching sales people sales forecasts made in turbulent times. Today, they have to make even more effort to win a deal with less resource. Todays' challenge is as much about skill as conviction. Today's challenge is leading people in a compelling and believable journey toward ethically founded success. This is the ground of our choosing at The Crispian Advantage and focuses on five areas: 1. Assessing Sales Performance 2. Tracking Sales Progress 3. Focusing Managers 4. Increasing Sales Competence 5. Improving Win-Loss Ratios