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Greater New York City Area United States

Associate Director of Strategy at Smart Design

Consumer Products

Nicole Bacchus is a brand, marketing, and innovation strategist with a quest: to create real value and cultural relevance for brands by uncovering deep insights. Nicole has rich experience on both the agency and client sides where she applies a multi-faceted approach to brand-building by flexing her skills in creating, sharing, and managing a brand's story. Nicole's key strengths include: -Weaving consumer insights, behaviors, and cultural trends to create robust marketing strategies -Innovation (strategy and execution) -Brand experience strategy -Brand Management -Ability to lead cross-functional teams in complex projects -Agency management Specialties: Strategy, Brand Building, Innov...