Study the company’s profile and operations to understand its marketing needs
Conduct marketing research to identify industry trends and commercial opportunities
Develop and implement a marketing strategy aligned with the company’s objectives and budget
Prepare and present detailed proposals and marketing plans
Advise on branding, positioning, communications and other marketing issues
Give direction to marketing efforts with the most effective methods and tools
Liaise with marketing department and external vendors
Monitor marketing projects and analyze the results
Write reports with suggestions for improvements or new ideas