Very few companies get their insight from a single source of data. My expertise focuses on combining different data sources, primary research, government data, in-house data … and then leveraging the information through the use of analytics. Ultimately delivering insights in a manner my client can understand and parlay into actions that provide a competitive advantage.
In addition, I have extensive sampling and questionnaire development experience. I have also completed numerous projects focused on the segmentation of consumer and business-to-business markets.