Have expertise in customer service development and loyalty program design
which drives Customer segmentation, Product development and Customer retention improvement based on understanding and experiences of the whole card business from processing/IT to product/marketing/sales
Achievements in marketing and sales
1. New mobile app service development
2. CLM(customer lifecycle management) strategy and implementation to manage customer loyalty
3. VIP and Premium Marketing
4. New credit card products and benefits development
5. Loyalty program design and implementation