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OkjinWoo

Okjin Woo

Personal Information
Organization / Workplace
Korea Korea, South
Occupation
Marketing, Payment
Industry
Advertising / Marketing / PR
About
Have expertise in customer service development and loyalty program design which drives Customer segmentation, Product development and Customer retention improvement based on understanding and experiences of the whole card business from processing/IT to product/marketing/sales Achievements in marketing and sales 1. New mobile app service development 2. CLM(customer lifecycle management) strategy and implementation to manage customer loyalty 3. VIP and Premium Marketing 4. New credit card products and benefits development 5. Loyalty program design and implementation
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