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Pescara, Italy Italy

cmk

Consumer Products

10+ years employed in Market Research, covering different markets such as BodyCare (Bath&Shower Gel, Hand&Body Creams, Depilatories, Deodorants), Household Care (Airfresheners & Shoe Cleaners), BabyCare (Diapers&Wipes), Feminine Protection (Pads&Tampons) and, recently, also Fabric Care (Bleach & Laundry Additives) and Home Care (Hard Surface Cleaners). Implemented market research project execu­tion from issue identification to reporting of results. Presented research findings with strat­egic based recommendations to all levels of management. Worked closely with Marketing, Research and Development, to understand business objectives and provide strategic direc­tion. Participated in m...