Develop full-scale marketing plans with an emphasis on digital strategy and branding for clients in the hospitality, tourism, finance and fitness industries. Use a holistic approach to understanding short- and long-term client goals. Apply leading industry techniques to introduce or enhance SEO, CRO and SEM. Develop digital content and videos, and apply web copy that benefits the overall digital strategy goals. Present KPI dashboards to keep track of strategies and achieve success. Manage all aspects of OddLot including staffing, budgeting, marketing, forecasting and lead generation.