Paul has centered his digital and marketing innovation efforts on the healthcare industry - bringing his vision to life - that digital channels will dramatically improve patient health outcomes, while at the same time significantly improving how healthcare brands are marketed.
To that end, Paul founded Evolution Road 15 years ago (in early 2000) and has been developing and commercializing Digital and Marketing Innovation ever since - to grow leading brands for Merck, Celgene, Janssen, Novo Nordisk, Daiichi-Sankyo, Actavis, Valeant, Bausch & Lomb, GSK, Shire, Novartis and Pfizer. Paul and his team have developed Digital Marketing Strategic Planning processes for Evolution Road’s client...