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Reporting directly to CEO and responsible for UK sales circa £6.5m via 2 Regional Sales Managers with a team of 8 sales executives (graduate first role to experienced sales exec's) and 5 clinical specialists in the critical care and anaesthetic medical equipment sector.  Aligning NHS strategies with company activities and directing sales actions.  Analysis, planning and measurement of sales activities and results.  Coaching of managers and sales team including direct customer selling at senior clinical and NHS management levels.  Developed direct UK revenues from £1.8m in 2009 to £4.4m in 2014.

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