Typically sales is taught as a set of specific skills reinforced by a range of techniques aimed at putting your products or services into someone else’s hands and their money into your pocket. All you have to do is thoroughly learn and carefully practice everything in the sales person’s bag of tricks and you too will become a sales success! At least that’s the theory. But often is doesn't work out that way.
The reality is that of the hundreds of thousands of entrepreneurs, small business owners, corporate sales people, most are having a hard time with sales and selling. There’s a reason people feel this way. We see it as an effort to get something from others, when the truth is that sal...