For the past 20 years, I have worked on the clinical and commercial development of global pharmaceutical brands, being responsible for the strategic development of pre-launch clinical plans and global launch communication "roadmaps" as well as domestic post-launch tactical implementation. A consultant pharmacist by training, I specialize in the integration of clinical data with global marketing strategy, forging a vital link in the commercialization of global brands. Through the analysis of current market forces and physician prescribing habits, I aim to create global strategic communication plans that ensure the timely dissemination of clinical data in line with long-term commercial goa...