Presslaff Interactive Revenue (PIR) brings a laser focus to email and database marketing to media companies throughout the U.S. and Canada. PIR builds proprietary state-of-the-art technology and supports it with the best practices, case studies and consultation that create engaged and vibrant databases—and advertiser dollars—to their print, radio and television station clients.
Over 1,000 media properties, in markets large and small, rely on Presslaff products and marketing support to identify and learn about their loyal listeners, viewers and readers and use that data to better engage their audience and serve their advertising clients.