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Trade book publishing’s digital transition has arrived in full force, first and foremost in the US market and now spreading globally, presenting enormous needs for education, data, discussion, strategic analysis, evaluation of new partners and solutions, and more. Two highly-respected trade publishing veterans, Michael Cader of Publishers Lunch and PublishersMarketplace.com and Mike Shatzkin of The Idea Logical Company, have joined forces to launch a comprehensive conference/education business to address these urgent needs in practical and productive fashion for trade book publishing professionals around the world.