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Greater Boston Area United States

Marketing Technology & Operations, Director at The Weather Company, an IBM Business

Technology / Software / Internet

"B2B Marketing is a fierce and fickle beast. With the right strategy and skills, it can be easily tamed." Alexis N. Crawford earned her Bachelor of Science at Bentley University, majoring in information design and corporate communications. This has given her a better understanding of how to use the Web for marketing purposes. She completed her Masters in Internet Marketing at Full Sail University. This has helped her gain the necessary tools to create a viable marketing and strategic plan for selling products, developing and cultivating a brand, and for protecting a company’s reputation within the Internet community. B2B marketing professional, Alexis Crawford, uses her creative market...