Founder, Partner of Positioning, the first Latin American consulting firm specializing in Brand Positioning and Brand Engineering, which is a Trout & Partners company, associated with Positioning Systems of Spain. He has over 20 years of global experience in a wide range of industries as Senior Executive.
Senior Manager in Marketing, Innovation, Business Development and Merger & Acquisitions, within important companies. Highly experienced in business management and all aspects of major new product launching in Latin America.
For more than fifteen years he has been a regional executive, constantly applying the ideas and principles created by Jack Trout, spread in Spain and Latin American...
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