Rachel Meranus has more than 18 years' experience helping companies in a variety of industries develop effective communications and marketing strategies that drive brand visibility and increase revenue.
Rachel's expertise lies in developing overall global marketing strategy as well as branding, demand generation, content marketing, search marketing and public relations/analyst relations strategies for small, medium and large BtoB brands.
In recent years, Rachel has lead the transformation of the PR Newswire marketing organization from one focused on pure brand recognition to a true measurable, revenue-focused function.
Rachel led a successful repositioning of the PR Newswire brand in t...