Web Analytics professional with expertise in using Web Analytics tools - Google analytics, Web Trends, Omniture (SiteCatalyst, QA & Reporting).
Expertise in landing page optimization using Google Website Optimizer and Adobe Omniture (Test & Target).
Strategic decision maker, analytical approach, visionary
Hands on experience starting from defining Business Objective, competitor analysis, identify and develop KPI aligned with campaign goals, measuring and implementing KPI
Generating Dashboards for Traffic Analysis, Website Performance over the Globe & Scenario Analysis using Omniture and Google Analytics.
Launching marketing campaigns, fully insight in budget optimization and optimum ...