Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Global Strategy Lead | Creative Brand Planner | Marketing Innovation Consultant -> Automotive/ Tech/ FMCG/...
Industry
Advertising / Marketing / PR
About
Entrepreneurial Minded Brand Builder, Planner, and Marketing Innovator.
17+ years in Senior Leadership Roles on the Agency, and sometimes also on the Client Side.
21+ years in total of eclectic, upfront communications experience: comms philosopher, office clerk, creator of global brand strategies, 'underground‘ DJ, post-marketing planner, brand activist, producer of serious electronic music, creative conceptualist, innovation officer (the guy who makes agency heads laugh - and cry - sometimes), classic advertiser, mobile networker, researcher… - then: traveling, training, performing, and wondering about this famous last copy...
Goals: It must be interesting, enjoyable, the right peop...
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