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Fresno, California Area United States

Marketing Manager at Betts Company

Advertising / Marketing / PR

Seasoned marketing and business development professional with expertise in traditional marketing and emerging media, including but not limited to, marketing strategy, sales, inbound marketing, branding, direct marketing, CRM implementation and management, PR and more. Ability to devise and implement full-spectrum initiatives to achieve marketing objectives. Creative strategist with ability to mentor / manage people, projects, and processes. Collaborative communication style, complemented by hands-on approach. Extensive knowledge of sales and marketing strategies / tactics and creative storyboarding on wide range of projects including sales programs and tracking, marketing projects, soc...