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Marketing strategy

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Reva Ramirez
Reva Ramirez

The document outlines Great Lakes Dental USA's current and proposed marketing strategies. The current strategies include cold calls, direct mail, job postings, and email marketing to recruit employees. New strategies propose purchasing doctor listings by state and direct mail marketing to them monthly. It also suggests marketing to dental schools, attending job fairs, and social media marketing. Problem areas for recruiting are identified and addressing pay rates in those areas is proposed. The overall goals are to establish name recognition, reach providers statewide, and be known as an opportunity for dental professionals.

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Marketing Strategy Great Lakes Dental USA
Current Marketing Strategy GLD's current marketing efforts include the following methods: Cold Call to recruit employees Fed-ex marketing letters to recruit employees Job board postings to recruit employees E-mail marketing letter to recruit employees
New Marketing Ideas Purchase a doctor listing for every state in our territory Send a marketing letter to each doctor on our list by direct mail on a monthly basis. Use specialty envelopes to capture attention. Use GLD letterhead and a colorful soldier stamp on the paper to capture attention.
Design Idea
New Marketing Ideas REACH In order to reach our new graduating dentists Mail marketing letters to dental schools by February and again in March. Rent a booth at dental school job fairs or graduations for graduating dentists where Nilsa and Rebecca will market our business and recruit new grads. Place an ad in dental school newsletters. Become a featured business on the dental associations website.
New Marketing Ideas Facebook Social Media We can use Facebook to gain new providers, stay in touch with current providers and promote within a circle of friends. We can also use it to create buzz that is specific about our business. Our goal will be to establish a presence and gain recognition in the dental community.
Identified Problem Areas Some of our current areas that need special recruiting attention are: Washington DC Maine Vermont Upstate NY Missouri Idaho Wyoming
Marketing strategies in problem areas Some of the areas we have difficulties in recruiting dependable DA's are because our offered rate of pay does not meet the location pay-scale standard. In these areas we propose we offer our DA's at least the area going rate for there position. Example: Washington DC = DA $23 per hour Place a monthly ad in the dental associations newsletter in our problem areas.
The Big Picture Dental Assistants are recruited easily from practice locations when we have established providers. The goal: To establish name recognition amongst the dental community through repeated exposure. To reach all providers state wide and maintain quality dentists and DA's throughout the state. To become a known in the dental community as a company that provides doctors and assistants with an opportunity to supplement their income and to serve a great cause.

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Marketing strategy

  • 2. Current Marketing Strategy GLD's current marketing efforts include the following methods: Cold Call to recruit employees Fed-ex marketing letters to recruit employees Job board postings to recruit employees E-mail marketing letter to recruit employees
  • 3. New Marketing Ideas Purchase a doctor listing for every state in our territory Send a marketing letter to each doctor on our list by direct mail on a monthly basis. Use specialty envelopes to capture attention. Use GLD letterhead and a colorful soldier stamp on the paper to capture attention.
  • 5. New Marketing Ideas REACH In order to reach our new graduating dentists Mail marketing letters to dental schools by February and again in March. Rent a booth at dental school job fairs or graduations for graduating dentists where Nilsa and Rebecca will market our business and recruit new grads. Place an ad in dental school newsletters. Become a featured business on the dental associations website.
  • 6. New Marketing Ideas Facebook Social Media We can use Facebook to gain new providers, stay in touch with current providers and promote within a circle of friends. We can also use it to create buzz that is specific about our business. Our goal will be to establish a presence and gain recognition in the dental community.
  • 7. Identified Problem Areas Some of our current areas that need special recruiting attention are: Washington DC Maine Vermont Upstate NY Missouri Idaho Wyoming
  • 8. Marketing strategies in problem areas Some of the areas we have difficulties in recruiting dependable DA's are because our offered rate of pay does not meet the location pay-scale standard. In these areas we propose we offer our DA's at least the area going rate for there position. Example: Washington DC = DA $23 per hour Place a monthly ad in the dental associations newsletter in our problem areas.
  • 9. The Big Picture Dental Assistants are recruited easily from practice locations when we have established providers. The goal: To establish name recognition amongst the dental community through repeated exposure. To reach all providers state wide and maintain quality dentists and DA's throughout the state. To become a known in the dental community as a company that provides doctors and assistants with an opportunity to supplement their income and to serve a great cause.