• Responsible for account leadership and overall management of C-suite client relationships.
• Direct high-volume multi-channel retail programs leveraging digital, social, mobile, direct, POP and collateral.
• Partner with planning in developing brand repositioning and strategic marketing platform.
• Oversee production of national television and print campaigns.
• Manage cross-functional agency teams including media, PR and shopper marketing.
• Manage budgets, costs, SOW development and resource allocations.