As a creative, I’m absolutely passionate about what I do, but blithe creativity doesn’t interest me – I’m excited by making a genuine difference. I thrive on building close relationships with clients, writers, developers, planners and photographers. I listen, consider, assess, collaborate and advise.
My areas of work span user-centred design, conceptualisation and branding, but producing pieces that are outstanding from a design sense is only part of what I do. It’s not enough for my work to fit the brief visually if it’s not also achieving tangible business objectives. It’s no good me taking a bold, clever approach if it’s at the cost of clear communication.
Almost 20 year