There are three key things that define me and my career so far:
Digital media
Partly through luck and partly through good judgement I have worked in digital media from the very early days of the UK industry. I started working in digital when it was more Excel than API and when if a client invested £10k you had a long lunch to celebrate.Thankfully, I stayed with it, and have been lucky enough to work with some brilliant people and take part in the rollercoaster ride that was the rapid growth of digital media. I am as interested in RTB and NFC as I am in how digital has changed brand planning and the creative process
Innovator
I love new ideas and concepts but I have learned that it is a...