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Melbourne Area, Australia Australia

Strategic Planner at JWT

Advertising / Marketing / PR

In a world of 'left' and 'right', brands compete for the finite attention of consumers. It's no longer acceptable to do what everyone else is doing. Let's do what they're not doing. I want brands to mean something in society, to have a purpose above and beyond a mere signpost. When brands appeal on both a rational and emotional level, beautiful things can happen. What do I do? I help make things... make sense.