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United Kingdom United Kingdom

Digital Marketing Lead at Accenture

Advertising / Marketing / PR

• Currently working as a Digital Marketing Lead for Accenture. Managing numerous marketing programs and projects in Digital Industry 4.0/Internet of Things, PLM, Automotive and Connected Vehicle, Industrial Equipment, Hospitality, Travel and Transportation. Including microsites, landing pages, social media strategy, paid search and SEO. • Project managed the end to end delivery of the AAPT website, unifying three sites into one, as well as a new CMS and new e-commerce solution cutting the process from 17 pages down to five. • Increased online conversion rates by 46% while also significantly increasing provisioning rates at AAPT. • Developed the online marketing plan for OzForex an