Leading brand, retail marketing and merchandising strategy for consumer electronics and mass retail clients including Intel, Samsung, Microsoft, Dell and many more. Develop plans to drive in-store digital, environmental design, fixturing, SKU rationalization, assortment modeling, planogramming, messaging, branding, loyalty, pre-/post-shop web and social media engagement, ROI modeling/measurement, CRM and metrics. I work to generate insights about consumers/shoppers, retailers and brands that guide projects and design to ensure successful and innovative retail merchandising and display executions. I also identify trends to initiate exploratory research and strategy to drive the future. Ha...