Passionate about understanding what make customers buy, share and recommend products.
Has spent 15+ momentous years in sales, advertsing and marketing in understanding and applying the nuances of consumer behaviour in developing the startegies to market products.
In earlier times understanding and interpreting the responses of consumers to promotional advertisement was difficult since we had the limitations of platforms and tools to record the same. As the times have changed, so the tools and media which has provided us an opportunity to record the consumer responses and interpret more effectively. Social media platforms like facebook, twitter, google+, instagrams and others have prov...