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As an Enterprise Sales Executive it's my responsibility to ensure companies have a strong understanding of the capabilities of social listening and analytics and where Brandwatch can fit within their business, and can see the value it brings to teams across their enterprise. 

Social media monitoring is now a necessity for any business interested in understanding what motivates their customers and drives sales. From product development to customer service and marketing to risk management, social media monitoring is a critical element in almost every department.

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