CURRENT PORTFOLIO: Gastroenterology(12,450 MAT'17) & Urology( 1200 crs MAT'17)
Brands: Esogress Range, Thiotres(Glutathione), Cirrosam(S- Adenosyl l methionine), Mesahenz, Lamino GI to name few.
PREVIOUS PORTFOLIO: Brand Name: Pantodac Range MAT Val: 45 Cr. (MAT Jan’15)
BRAND MANAGEMENT
Develop Annual Brand Plan inclusive of Brand budget, Research, and NPD.
Tracking Brand performance/Brand review through sales analysis, cost & profitability analysis to arrive at short- term and long-term Brand strategies.
Develop strategies for Brand positioning, targeting, visibility, etc. and implement it to ground level.
Undertake Briefing & Review meeting for Medical representative of different a...