Innovative marketing leader with a diverse skill-set and a strong record of success in the strategic development and tactical management of consumer and commercial marketing plans.
Extensive experience managing product strategy, pricing operations, and business and market development efforts activities leveraging voice of the customer. Particularly adept within the financial services, automotive, consumer electronics and services industries.
Specialties: B2B marketing, B2C marketing, dealer development, direct marketing, business analytics, loyalty program development and management, branding, event management, business development.