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Multivectoral Posture Bra
1
Multivectoral Posture Bra
Copyright ©
In the 21st century bras have become a necessity for women. Women
spend 16 billion USD solely on bras per year.
As modern woman spends more than half of her life wearing a bra,
negative consequences to her health can arise, if the bra is not chosen
properly.
3
Over 85% of women wear
the wrong size of bra.
Very few know what
types of bras are the best
for their wellbeing.
15%
85%
15% - women wearing
the correct size of Bra
85% - women wearing
the the wrong size of Bra
Copyright ©
4
Today’s world of bras is quite variable, but …
all these bras has one common general drawback:
Copyright ©
5 Copyright ©
Women aren’t told that aesthetic breast is not a personal aim, but the
element of the royal posture
Most bras create significant extra load on the spine
and shoulders due to partial transfer of breast weight
on shoulder girdle.
The increase of the static and dynamic pressure on
shoulder girdle, back and neck on everyday basis
bends to shoulders bent inwards which leads to an
incorrect posture, discomfort, pain and other health
disorders.
6
Even minor pressure during long period of time can
be the reason of significant changes in women’s
posture and health.
The main drawback of classical bras
Copyright ©
– shoulders are brought
together;
– head and back are bent
forwards;
– the chest is flattened;
– the stomach protrudes
forward;
– spine and shoulder
blades are backwards.
7
Main characteristics
of incorrect posture:
Copyright ©
8
- an alternation in overall skeleton;
- motor apparatus disorder;
- headaches;
- back pain;
- malfunctions of the respiratory, nerve and
cardiovascular systems;
- sagging belly;
- violation of lumbar mobility;
- weakening of the calf and thigh muscles;
- loose skin on the face;
- the appearance of double chin;
- etc.
Many women have these problems
without realising that the cause of
these issues is their bras.
An incorrect posture and particularly
stoop can lead to:
Copyright ©
9 Copyright ©
Visually, such a person is perceived as 
a "slave“. He occupies a weak or a 
subordinate position in relation to the 
interlocutor, which is incompatible with 
the image of a modern business lady
Improper position of the head can 
cause headaches, attention 
disorders, poor eyesight and hearing
The situation becomes more
critical when women wear
push-up bra to achieve better
aesthetical appearance.
10
Push-Up Effect
It leads to push-up effect: stronger outline as well as younger and firmer appearance
of the breasts.
The push-up bra elevates and
draws together the breasts.
Copyright ©
11
The biggest disadvantage is that push- up
bras can lead to development of incorrect
posture and a stoop.
According to the law of physics:
the forces elevating the breasts up always
equal to the forces causing the load on the
shoulder
That is why:
the stronger the push-up effect is, the
higher the probability for stoop
development and incorrect posture exists.
Copyright ©
1
12
This is the price
women have to
pay for the good
aesthetic look.
(push-up effect)
This is the price
women have to
pay for the good
aesthetic look.
(push-up effect)
Copyright ©
13
Special orthopedic bras exist
on the market thet improves
posture and combats stoops
by bringing the shoulters
backwards and shoulder
blades together
However many women choose not to wear
orthopedic bras as they cause the push-
down effect (spreading breasts outwards
due to shoulders being pulled bacwards
Copyright ©
14
Positive: forms correct
posture.
Negative: creates non-
aesthetic (push-down) effect.
Positive: creates aesthetic
(push-up) effect.
Negative: forms incorrect
posture.
Classical (push-up) bra Orthopedic bra
Complicated choice?
Copyright ©
1 1
Negative: forms
incorrect
posture.
15
Creates aesthetic
(push-up) effect
Positive: creates
aesthetic
(push-up) effect.
How toHow to
achieve it?achieve it?
Forms correct
posture
Classical (push-up) bra Orthopedic bra
Women objectively need a
New type of Bra which:
Negative: creates
non-aesthetic
(push-down) effect.
Positive: forms
correct
posture.
Copyright ©
1 1
16
SANKOM Multivectoral Posture Bra
The solution is – Multivectoral Posture Bra patent app.
PCT/CN 2012/086384 for 146 countries.
Copyright ©
17
The solution is – Multivectoral Posture Bra patent app.
PCT/CN 2012/086384 for 146 countries.
This is the first bra
in the world that
diminishes both
drawbacks and
simultaneously uses
the advantages of
orthopedic and
push-up bras.
Copyright ©
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19 Copyright ©
20 Copyright ©
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1. Cups 2. Band 3. Straps 4. Elastic stretch intersection1
Structure of Multivectoral Posture Bra
Copyright ©
22
Drawing inwards and elevating the right breast (push-up effect) is achieved by
pulling the right shoulder backwards.
Copyright ©
Less elastic part
Less elastic part
More elastic part
Less elastic part
Less elastic part
More elastic part
Drawing inwards and elevating the left breast (push-up effect) is provided by pulling
the left shoulder backwards.
23 Copyright ©
24
Even though it provides the desired esthetical
push-up effect, the pressure on the shoulder
girdle is directed at drawing the shoulders
backwards, not pulling them inwards. Therefore
the conditions for maintaining the correct
posture are created.
This bra structure simultaneously draws the
shoulders outwards and pulls and pushes up
the breasts inwards.
Copyright ©
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This way the mechanism of drawing inwards and elevating the right breast is
independent from the mechanism of drawing inwards and elevating the left
breast.
For additional comfort in use of the bra left and right parts can be interconnected in
different ways, for example with a special buckle.
Copyright ©
37
MPB-0001 MPB-0004 MPB-0007 MPB-0010
MPB-0002 MPB-0005 MPB-0008 MPB-0011
MPB-0003 MPB-0006 MPB-0009 MPB-0012
This principle can be used in different types of the bra
Classical back clasp model
Copyright ©
38
MPB-0013 MPB-0016 MPB-0019 MPB-0022
MPB-0014 MPB-0017 MPB-0020 MPB-0023
MPB-0015 MPB-0018 MPB-0021 MPB-0024
Front clasp model
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MPB-0025 MPB-0028 MPB-0031 MPB-0034
MPB-0026 MPB-0029 MPB-0035
MPB-0027 MPB-0030 MPB-0033 MPB-0036
MPB-0032
Main stretching elements of the bra can be hidden in a wide band
Wide band back clasp model
Copyright ©
The Multivectorial posture push–up bra also exists with a
wide crosscut band under the breast, which is common in
many bras. The straps can be fixed to the band in one or
several points.
40 Copyright ©
41
Such band gives an opportunity to modify the shape and position of the circular part
of the straps. For example they can be positioned on the back as a cross (for more
orthopedic effect) or as a rectangle (for a bra with an open back(.
The straps can also be produced as sleeves (channels), fixed to the crosscut band.
Inside these channels stiff mobile cords can be placed.
Copyright ©
In order to improve push-up effect the cups of the bra can be supplied with special pads to
regulate the visual size of the breast. The side part of the strap is fixed to the inside of the
bra pad. When it is pulled the pad is moved, but not the cup. So the cup remains static or
moves less than the pad.
42
The use of multivectoral posture push –up bra alters the balance of the
neck and back muscles by drawing the shoulders backwards and
eliminating the conditions to develop a stoop.
Copyright ©
www.sankom.com
E-mail: info@sankom.com
Tel: +41 32 422 50 00
Fax: +41 32 422 40 00
For more information please contact :
Rue de la Molière 2
2800 Delémont,
SWITZERLAND
Email: info@sankom.com
Copyright ©

More Related Content

SANKOM Multivectoral posture bra presentation

  • 3. In the 21st century bras have become a necessity for women. Women spend 16 billion USD solely on bras per year. As modern woman spends more than half of her life wearing a bra, negative consequences to her health can arise, if the bra is not chosen properly. 3 Over 85% of women wear the wrong size of bra. Very few know what types of bras are the best for their wellbeing. 15% 85% 15% - women wearing the correct size of Bra 85% - women wearing the the wrong size of Bra Copyright ©
  • 4. 4 Today’s world of bras is quite variable, but … all these bras has one common general drawback: Copyright ©
  • 5. 5 Copyright © Women aren’t told that aesthetic breast is not a personal aim, but the element of the royal posture
  • 6. Most bras create significant extra load on the spine and shoulders due to partial transfer of breast weight on shoulder girdle. The increase of the static and dynamic pressure on shoulder girdle, back and neck on everyday basis bends to shoulders bent inwards which leads to an incorrect posture, discomfort, pain and other health disorders. 6 Even minor pressure during long period of time can be the reason of significant changes in women’s posture and health. The main drawback of classical bras Copyright ©
  • 7. – shoulders are brought together; – head and back are bent forwards; – the chest is flattened; – the stomach protrudes forward; – spine and shoulder blades are backwards. 7 Main characteristics of incorrect posture: Copyright ©
  • 8. 8 - an alternation in overall skeleton; - motor apparatus disorder; - headaches; - back pain; - malfunctions of the respiratory, nerve and cardiovascular systems; - sagging belly; - violation of lumbar mobility; - weakening of the calf and thigh muscles; - loose skin on the face; - the appearance of double chin; - etc. Many women have these problems without realising that the cause of these issues is their bras. An incorrect posture and particularly stoop can lead to: Copyright ©
  • 10. The situation becomes more critical when women wear push-up bra to achieve better aesthetical appearance. 10 Push-Up Effect It leads to push-up effect: stronger outline as well as younger and firmer appearance of the breasts. The push-up bra elevates and draws together the breasts. Copyright ©
  • 11. 11 The biggest disadvantage is that push- up bras can lead to development of incorrect posture and a stoop. According to the law of physics: the forces elevating the breasts up always equal to the forces causing the load on the shoulder That is why: the stronger the push-up effect is, the higher the probability for stoop development and incorrect posture exists. Copyright © 1
  • 12. 12 This is the price women have to pay for the good aesthetic look. (push-up effect) This is the price women have to pay for the good aesthetic look. (push-up effect) Copyright ©
  • 13. 13 Special orthopedic bras exist on the market thet improves posture and combats stoops by bringing the shoulters backwards and shoulder blades together However many women choose not to wear orthopedic bras as they cause the push- down effect (spreading breasts outwards due to shoulders being pulled bacwards Copyright ©
  • 14. 14 Positive: forms correct posture. Negative: creates non- aesthetic (push-down) effect. Positive: creates aesthetic (push-up) effect. Negative: forms incorrect posture. Classical (push-up) bra Orthopedic bra Complicated choice? Copyright © 1 1
  • 15. Negative: forms incorrect posture. 15 Creates aesthetic (push-up) effect Positive: creates aesthetic (push-up) effect. How toHow to achieve it?achieve it? Forms correct posture Classical (push-up) bra Orthopedic bra Women objectively need a New type of Bra which: Negative: creates non-aesthetic (push-down) effect. Positive: forms correct posture. Copyright © 1 1
  • 16. 16 SANKOM Multivectoral Posture Bra The solution is – Multivectoral Posture Bra patent app. PCT/CN 2012/086384 for 146 countries. Copyright ©
  • 17. 17 The solution is – Multivectoral Posture Bra patent app. PCT/CN 2012/086384 for 146 countries. This is the first bra in the world that diminishes both drawbacks and simultaneously uses the advantages of orthopedic and push-up bras. Copyright ©
  • 21. 21 1. Cups 2. Band 3. Straps 4. Elastic stretch intersection1 Structure of Multivectoral Posture Bra Copyright ©
  • 22. 22 Drawing inwards and elevating the right breast (push-up effect) is achieved by pulling the right shoulder backwards. Copyright © Less elastic part Less elastic part More elastic part
  • 23. Less elastic part Less elastic part More elastic part Drawing inwards and elevating the left breast (push-up effect) is provided by pulling the left shoulder backwards. 23 Copyright ©
  • 24. 24 Even though it provides the desired esthetical push-up effect, the pressure on the shoulder girdle is directed at drawing the shoulders backwards, not pulling them inwards. Therefore the conditions for maintaining the correct posture are created. This bra structure simultaneously draws the shoulders outwards and pulls and pushes up the breasts inwards. Copyright ©
  • 36. 36 This way the mechanism of drawing inwards and elevating the right breast is independent from the mechanism of drawing inwards and elevating the left breast. For additional comfort in use of the bra left and right parts can be interconnected in different ways, for example with a special buckle. Copyright ©
  • 37. 37 MPB-0001 MPB-0004 MPB-0007 MPB-0010 MPB-0002 MPB-0005 MPB-0008 MPB-0011 MPB-0003 MPB-0006 MPB-0009 MPB-0012 This principle can be used in different types of the bra Classical back clasp model Copyright ©
  • 38. 38 MPB-0013 MPB-0016 MPB-0019 MPB-0022 MPB-0014 MPB-0017 MPB-0020 MPB-0023 MPB-0015 MPB-0018 MPB-0021 MPB-0024 Front clasp model Copyright ©
  • 39. 39 MPB-0025 MPB-0028 MPB-0031 MPB-0034 MPB-0026 MPB-0029 MPB-0035 MPB-0027 MPB-0030 MPB-0033 MPB-0036 MPB-0032 Main stretching elements of the bra can be hidden in a wide band Wide band back clasp model Copyright ©
  • 40. The Multivectorial posture push–up bra also exists with a wide crosscut band under the breast, which is common in many bras. The straps can be fixed to the band in one or several points. 40 Copyright ©
  • 41. 41 Such band gives an opportunity to modify the shape and position of the circular part of the straps. For example they can be positioned on the back as a cross (for more orthopedic effect) or as a rectangle (for a bra with an open back(. The straps can also be produced as sleeves (channels), fixed to the crosscut band. Inside these channels stiff mobile cords can be placed. Copyright ©
  • 42. In order to improve push-up effect the cups of the bra can be supplied with special pads to regulate the visual size of the breast. The side part of the strap is fixed to the inside of the bra pad. When it is pulled the pad is moved, but not the cup. So the cup remains static or moves less than the pad. 42 The use of multivectoral posture push –up bra alters the balance of the neck and back muscles by drawing the shoulders backwards and eliminating the conditions to develop a stoop. Copyright ©
  • 43. www.sankom.com E-mail: info@sankom.com Tel: +41 32 422 50 00 Fax: +41 32 422 40 00 For more information please contact : Rue de la Molière 2 2800 Delémont, SWITZERLAND Email: info@sankom.com Copyright ©