When I started working in the field of digital products and services, more than 10 years ago, everything was really different.
At that time, Internet seemed the answer to each question. The companies started from scratch committing themselves to realize the most valuable services. People had no expectations, this is why everything was interesting to them. And I began my journey in the technology field.
Soon, the number of Internet users grew and with it their expectations and their critical sense. More and more companies came to "the net" with new ideas, new products and new services. The digital world pressed the accelerator expanding its territory to mobile, entertainment, television ...