Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Business and data Analyst / PMO at E2i Canada inc. - Currently @ PSA/Citroen/DS Web Data Analytics
Industry
Technology / Software / Internet
Website
http://www.pierresamson.netAbout
E2i in a company specialized in Big Data. My specific role is evolving the software solutions for web marketing specialists. Integrating data through all channels, elaborating KPIs based on needs per position and departments. Using advance correlated Technics to push complementary data to user profiles (Web, email, Web Analytics, CRM, Automated marketing, 360° customer profiling)
Our objective is using all correlated data for optimizing customer experiences throughout all marketing channels for your company.
Web : using Real Time data analytics to push offers to customers for cross selling purposes, pushing content based on semantic analysis. Using analytics from A B Testing and pushin...
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