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Irvington, New York United States

Partner & Director, Business Planning & Business Science

Advertising / Marketing / PR

A trusted advisor and counselor in brand and media space to clients in a range of industries, including consumer goods, banking, high tech and industrial. I specialize in helping senior executives align their media investment and strategy to achieve winning branded engagements. My recent passion is how to turn organizations digitally more adroit in their media play. In the era of big data, it is imperative that organizations build a speedy and adaptive marketing response to changing landscape. Successful organizations dynamically adjust channel mix, identify newer opportunities to communicate and continuously build/amend content supply chains. I help in forging new go-to market approache...