Personal Information
Organization / Workplace
West Palm Beach, Florida United States
Occupation
Director Of Development, in Charge of Ativa and Realspace Brand Strategies
Industry
Retail
About
Sarah is a researcher, strategist, and project manager with almost 20 years of experience in developing and refreshing brands, products, services, and customer experiences. She specializes in competitive differentiation and achieving market advantage, understanding the needs of particular consuming audiences, and developing concepts that bring a strategic and creative vision to life.
Sarah has worked collaboratively as a freelance consultant with leading design firms, such as Frog, BMW Designworks U.S.A., Gensler, Chute Gerdeman, Via Marketing and Design, Wang-Hutner, Boombang and with her own clients. She cut her teeth with a dynamic range of brand development projects for over 10 ye...
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