Content Theory introduces the HitON Player.
Looking for an engaging consumeractive experience? Meet the new interactive player HitON.
Content Theory is a creative agency specialising in branded content. The team have developed a world leading, unique web-based interactive technology called HitON.
The HTML based HitON technology can be applied to existing or new content, tagging any element within the film and linking it to any website/page or online product. The player is supported by full analytics that map the audiences viewing behaviour and interaction with products and elements within the content.
Viewable on any device, the technology allows the audience to purchase or gain...
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