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The document describes ITC Infotech's EASI (Eloqua and Siebel Integration) product, which integrates Eloqua marketing automation software with Siebel CRM. EASI allows marketing segments created in Siebel to be exported to Eloqua for campaign execution. It also synchronizes contact data and campaign responses between the systems. The integration flows include loading Siebel contacts and segments into Eloqua, updating contacts in real time, and creating Siebel activities from Eloqua responses. EASI uses custom workflows, APIs, and a cloud connector to provide end-to-end integration between Siebel on-premise and Eloqua.

Oracle Sales Cloud - Fixed Scope ImplementationDelivery Centric

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This document outlines a fixed scope implementation offering for Oracle Sales Cloud by Delivery Centric, emphasizing their experienced consulting team and fast-track methodology that promises quick ROI with minimal risk. It details the implementation approach, including project organization, key roles, and responsibilities, along with a comprehensive project timeline of 8 weeks. Additionally, it highlights the scope of various features included in the implementation, as well as assumptions and obligations necessary for project success.

Integration Cloud Service Deep diveGetting value from IoT, Integration and Data Analytics

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The document describes a deep-dive session led by Robert van Mölken, an Oracle integration specialist, focusing on the functionalities of Oracle Integration Cloud Service (ICS). Key features include a simplified integration experience, pre-integrated connections for cloud and on-premise applications, and built-in error detection and repair functionalities. The session also covers how to define connections, create integrations, utilize lookups, and manage integration packages.

Eloqua Integration with CRM and Oracle Sales CloudBhaskara Reddy Sannapureddy

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This document discusses integrating Eloqua marketing automation with CRM systems like Oracle Sales Cloud. It describes how Eloqua allows two-way synchronization between its database and a CRM, capturing data from marketing activities and routing leads to sales. The key methods of syncing data between Eloqua and a CRM are inbound and outbound data flows. Inbound flows pull new/updated CRM records into Eloqua, while outbound pushes new Eloqua records to the CRM. Common ways to integrate the platforms are via native connectors, the Eloqua AppCloud, SOAP API, or flat file integration.

CRMIT Solutions Fixed Scope Offering for Oracle Sales CloudCRMIT

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CRMIT Solutions presents a Fixed Scope Offering (FSO) for the fast track implementation of Oracle Sales Cloud, aimed at reducing sales cycle times and enhancing productivity. The offering includes various services such as consulting, data enrichment, training, and independent testing, ensuring a quick ROI with minimal risk through a proven methodology and certified consultants. Key features include lead management, opportunity assessment, CRM desktop integration, and mobile accessibility, supporting businesses to improve sales processes and customer relationship management.

Cloud Journey Roadmap: Capgemini's Cloud Readiness AssessmentCapgemini

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Capgemini's cloud readiness assessment helps organizations evaluate their journey to cloud adoption by addressing key questions about costs, benefits, and readiness. The assessment provides a roadmap and emphasizes best practices while leveraging Capgemini's extensive global experience in Oracle solutions. The document outlines Capgemini's methodology and the strategic approach to integrating cloud solutions for effective implementation.

Implementing Enterprise API Management in Oracle CloudCapgemini

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The document discusses the implementation of enterprise API management in Oracle Cloud, addressing key challenges, growth in API usage, and the development of a comprehensive API management capability model. It highlights the importance of API-led connectivity for digital strategies and outlines the integration between various cloud services and on-premise systems. Use cases and best practices for API design and management in a cloud environment are also explored.

2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal

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The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.

Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta

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The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.

Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

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This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp. This presentation was uploaded with the author’s consent.

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

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The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.

2024 State of Marketing Report – by HubspotMarius Sescu

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The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.

Everything You Need To Know About ChatGPTExpeed Software

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ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

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How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

Skeleton Culture CodeSkeleton Technologies

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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

Content Methodology: A Best Practices Report (Webinar)contently

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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024Albert Qian

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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

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The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

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The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.

5 Public speaking tips from TED - Visualized summarySpeakerHub

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The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

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The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.

Getting into the tech field. what next Tessa Mero

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The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

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