I was born in 1973 in The Netherlands. Son of a Dutch mother and Spanish Father. I studied Commercial Economics in The Hanze Hogeschool Groningen and Business Administration at Nyenrode University. After my studies I joined Philips in Marketing. I now still work within Philips. In my current position I am Marketing director Iberia. Taking direct responsibility of the Personal Care and Health & Wellness busineses in Spain and Portugal. On top of this I am Lead Marketeer in West Europe and North America for Philips Consumer lifestyle. I am living together With Nynke and have 2 sons, Julian and Daniel.