Currently working as Assistant Professor at JD Birla Institute (Department of Management), Kolkata in the area of Marketing. I am pursuing Ph.D from National Institute of Technology Durgapur (NITD). I have qualified UGC NET (Management) for Lectureship. I have experience in teaching and tutoring students when I worked at ICFAI Business School, Hyderabad as a Research Scholar. I was there for one and a half years and was exposed to research in the field of consumer behaviour. I have also worked as a Trainee Teaching Associate at Indian Institute of Management Calcutta (IIMC) in the Marketing Management Group for approx 6 years. I have provided academic assistance to the Marketing Group fac...