• Over 14 years of marketing and media planning and project management in both fast paced FMCG and IT environments covering both advertising and promotion responsibilities as well as event management and planning of strategic alliances. Experience in various international companies including 7-Eleven Singapore, Mediaedge:cia and Lenovo Singapore. Accustomed to matrix reporting and management.
• Media planning experience in a wide spectrum of accounts including TAG Heuer, Zenith, Christian Dior, Louis Vuitton, Celine, Loewe, Kenzo, Fendi, Moet & Chandon, Hennessy, Levi’s, Cycle & Carriage and DHL. Key responsibilities included strategy development and media planning, and execution and R...