The only thing I can actually say about myself is that I LOVE Brands and what they represent. I LOVE the constant state of emotion that a brand represents on people's choices, the way it formats a person's mind, the way Brands become icons and how, in very special cases, they even become part of our own vocabulary, history and life.
So this is what I do, I work Brands. Not because I need to, not because of status, not because of the big companies behind them, but simply because I LOVE Brands.
It sometimes feels like an empty idea or something that looks nice as a "line" in an interview but I actually grew up with this LOVE ever since I was a little kid, and luckily life has given me op...