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Toronto, Ontario CA

Senior Director, SEO & Search Strategy

Advertising / Marketing / PR

Senior Strategist, with deep experience in all aspects of search engine marketing (SEM) – paid search & social media advertising, organic SEO, web analytics, conversion optimization. Key focus of career: online lead generation for enterprise SaaS products, through aggressive SEM programs and leveraging Marketing automation tools (Hubspot, Marketo) and SFDC insights. Passionate about developing, managing and optimizing pay-per-click Google AdWords campaigns for global enterprises, I have the proven ability to: - strategize successfully in highly competitive situations - analyze complex campaigns, moving metrics to actionable plans - collaborate effectively with vendors/data partne...