Demonstrated medical device sales and marketing leadership global experience, in B2B business models incorporating both direct sales and channel partners. Expert in strategic segmentation of market and driving new product introductions. Global experience in pricing, strategy & product launch. Practitioner of social media analytics and competitive intelligence.
Specialties:
Market entry strategy for SME in Medtech,
M&A,
Distributor & Channel management,
Market research,
Market segmentation & pricing,
Social Media analytics.