After developing an unrelenting passion for communications research early in her career, Shireen joined MRC-Mode Ltd. with the motivation to enrich her experiences and also contribute effectively to the research industry in Bangladesh. Over the past years she has been actively working to evolve and improvise methods to elicit the true needs and desires of consumers as well as target beneficiaries / respondent groups. Since her journey with MRC-Mode Ltd. she has been focusing on exploring improved ways to communicate highly actionable, inspirational, and meaningful research findings. While her skills in Market and Social research span from creative methodology development to design sensiti...