We created a hashtag #knowledgethathelps and asked people to help spread knowledge about development aid projects by debunking myths and sharing true facts tagged with this hashtag. For every post shared, our donors will contribute 10 CZK to help the organization spread this knowledge in developing countries through social media. We will create a landing page explaining development aid and shareable statements about projects to motivate people to post and help raise money.
1. Many people have lost their lives due to traffic accidents caused by drinking and driving, though most people neglect the risks.
2. The goal is to make drinking and driving seem as relevant and realistic a threat as other things people fear, like diseases.
3. The strategy is to present drinking and driving as a new deadly disease, using a press conference and media/social media campaign during a UN road safety week to spread the idea.
1. Many people have lost their lives due to traffic accidents caused by drinking and driving, despite this risk being neglected.
2. The goal is to make drinking and driving seem as relevant and realistic a risk as other serious threats like AIDS or Ebola.
3. The strategy is to present drinking and driving as a newly discovered disease, in order to replace the behavior with something people genuinely fear. An announcement of a fictional new disease worse than Ebola will be used to draw attention to the risks of drinking and driving.
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvanelvan deniz
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Boza is a traditional Turkish beverage that is not popular among young people in Turkey. The agency's goal was to make Boza cool again for Turkish youth by having them at least try it once. Their creative idea was to launch a campaign appealing to rising Turkish nationalist sentiment by portraying Boza as a precious taste that Turkey should proudly own, similar to ongoing debates around other traditional foods, and using online media to tell this story and trigger domestic values in young Turkish people.
Cannes Young Lions Turkey 2015 Cyber Category Winner Presentationelvan deniz
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Agency: McCANN Istanbul
Copywriter: Kerem ?eteci
Art director: Elvan Deniz
Brief:
Create an awareness for digital violence against women on social media.
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
O documento apresenta um resumo de 3 pontos sobre:
1) Uma visita do autor a uma ag¨ºncia de publicidade no Jap?o onde conversou com o presidente sobre o mercado publicit¨¢rio local.
2) Diferen?as no consumo de m¨ªdia entre Brasil e Jap?o, com destaque para o uso mais comum de computadores pessoais no Jap?o.
3) Regras r¨ªgidas sobre o uso de celulares em locais p¨²blicos no Jap?o, como proibi??o de liga??es em transportes p¨²blicos.
The document describes an awareness campaign about the importance of first aid knowledge and training. The campaign aims to highlight that the first 3 minutes after an emergency are critical for survival but performing first aid under tension can be difficult without proper training. The campaign challenges people to respond correctly to a simulated emergency situation in 3 minutes and provides a "failure certification" as well as information about first aid courses for those who are unable to do so, to raise awareness of the need for regular training. It aims to leverage social media to spread its message using hashtags, videos, and news stories about the 3-minute challenge.
The document describes a campaign to promote environmental protection using the fictional animal M.E.S (Most Endangered Species). The campaign aims to encourage eco-friendly behaviors by having M.E.S appear vulnerable to small actions like using plastic bags. It hopes to convince people that individual actions do make a difference by creating the weakest animal M.E.S and having its survival depend on the number of social media posts with #saveMES.
The campaign uses social media platforms like Facebook, Instagram and Pinterest to raise awareness of the challenges faced by children who contact a helpline service. It does this by creating fictional social media profiles for four imaginary children who could potentially call the helpline, and posting unfiltered, sad or disturbing content to those profiles that depict their real life struggles with issues like bullying, abuse, or dysfunctional family situations. The profiles and their posts are meant to shock users and disrupt the typically positive or idealized content shared on social media, bringing to light issues that children in need may experience but not share publicly. The campaign aims to generate donations to help ensure all children who need help are able to access helpline services.
Una charla de un j¨®ven profesional, finalista en Young Lions Cyber 4 veces y respresentante de Costa Rica en Cannes en YL Cyber. Profe de Animal, uno de los primeros en hacer carrera como "Creativo Digital" y haer ruido en redes! Adem¨¢s creador de proyectos digitales propios, como juegos y web de intercambio de bienes!
The team proposes a campaign called "Change Your Violent Words" that will automatically replace violent words used on social media and other digital platforms with positive alternatives. The campaign aims to raise awareness of cyber violence against women by intervening when people use harmful language online. It will swap out violent words for beautiful or nonviolent ones across Facebook, Twitter, Instagram, Google searches, and device autocorrect functions. The goal is to confront both perpetrators of online abuse and unaware users, and ultimately change attitudes by altering the language that is commonly used.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
Profisee - HIMSS workshop - Mar 2025 - final.pptxProfisee
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Workshop presentation given at the HIMSS 2025 conference, featuring Martin Boyd from Profisee, Anna Taylor from Multicare, Brigitte Tebow from Azulity, and Camille Whicker from Microsoft
KCS Whitepaper - A Blockchain-Based Value Self-Circulation EcosystemKuCoin - Exchange
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A whitepaper is a document detailing a crypto project's concept, technical information, roadmap, and tokenomics.
KCS holders also form the core user group responsible for the growth of KuCoin.
At the same time, the development and growth of KuCoin provides KCS ecosystem.
Join - www.kucoin.com/r/af/rBWCSN4
KuCoin - Exchange - KuCard - physical Debit Card - International - Crypto
O documento apresenta um resumo de 3 pontos sobre:
1) Uma visita do autor a uma ag¨ºncia de publicidade no Jap?o onde conversou com o presidente sobre o mercado publicit¨¢rio local.
2) Diferen?as no consumo de m¨ªdia entre Brasil e Jap?o, com destaque para o uso mais comum de computadores pessoais no Jap?o.
3) Regras r¨ªgidas sobre o uso de celulares em locais p¨²blicos no Jap?o, como proibi??o de liga??es em transportes p¨²blicos.
The document describes an awareness campaign about the importance of first aid knowledge and training. The campaign aims to highlight that the first 3 minutes after an emergency are critical for survival but performing first aid under tension can be difficult without proper training. The campaign challenges people to respond correctly to a simulated emergency situation in 3 minutes and provides a "failure certification" as well as information about first aid courses for those who are unable to do so, to raise awareness of the need for regular training. It aims to leverage social media to spread its message using hashtags, videos, and news stories about the 3-minute challenge.
The document describes a campaign to promote environmental protection using the fictional animal M.E.S (Most Endangered Species). The campaign aims to encourage eco-friendly behaviors by having M.E.S appear vulnerable to small actions like using plastic bags. It hopes to convince people that individual actions do make a difference by creating the weakest animal M.E.S and having its survival depend on the number of social media posts with #saveMES.
The campaign uses social media platforms like Facebook, Instagram and Pinterest to raise awareness of the challenges faced by children who contact a helpline service. It does this by creating fictional social media profiles for four imaginary children who could potentially call the helpline, and posting unfiltered, sad or disturbing content to those profiles that depict their real life struggles with issues like bullying, abuse, or dysfunctional family situations. The profiles and their posts are meant to shock users and disrupt the typically positive or idealized content shared on social media, bringing to light issues that children in need may experience but not share publicly. The campaign aims to generate donations to help ensure all children who need help are able to access helpline services.
Una charla de un j¨®ven profesional, finalista en Young Lions Cyber 4 veces y respresentante de Costa Rica en Cannes en YL Cyber. Profe de Animal, uno de los primeros en hacer carrera como "Creativo Digital" y haer ruido en redes! Adem¨¢s creador de proyectos digitales propios, como juegos y web de intercambio de bienes!
The team proposes a campaign called "Change Your Violent Words" that will automatically replace violent words used on social media and other digital platforms with positive alternatives. The campaign aims to raise awareness of cyber violence against women by intervening when people use harmful language online. It will swap out violent words for beautiful or nonviolent ones across Facebook, Twitter, Instagram, Google searches, and device autocorrect functions. The goal is to confront both perpetrators of online abuse and unaware users, and ultimately change attitudes by altering the language that is commonly used.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
Profisee - HIMSS workshop - Mar 2025 - final.pptxProfisee
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Workshop presentation given at the HIMSS 2025 conference, featuring Martin Boyd from Profisee, Anna Taylor from Multicare, Brigitte Tebow from Azulity, and Camille Whicker from Microsoft
KCS Whitepaper - A Blockchain-Based Value Self-Circulation EcosystemKuCoin - Exchange
?
A whitepaper is a document detailing a crypto project's concept, technical information, roadmap, and tokenomics.
KCS holders also form the core user group responsible for the growth of KuCoin.
At the same time, the development and growth of KuCoin provides KCS ecosystem.
Join - www.kucoin.com/r/af/rBWCSN4
KuCoin - Exchange - KuCard - physical Debit Card - International - Crypto
Your paragraph text_20250307_191630_0000.pdfjatv64344
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The hospitality industry is deeply influenced by social and cultural factors that shape customer expectations, service delivery, and overall business operations. Hospitality, which encompasses lodging, food and beverage services, travel, and tourism, thrives on human interactions. Understanding the social and cultural dimensions is crucial for businesses to create positive guest experiences, ensure inclusivity, and maintain a competitive edge in a globalized world. This paper explores the social and cultural perspectives in hospitality, focusing on their impact on service quality, customer relations, workforce diversity, and the adaptation of businesses to different cultural settings.
FIFA Friendly Match at Alberni Valley - Strategic Plan.pptxabuhasanjahangir
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Let us make this match as the featured International friendly match between Team Canada and a popular World Cup-playing nation in Alberni Valley as part of the lead-up to FIFA 2026. This event will create global attention and drive economic and community benefits.
Australia's energy policy for heavy industries such as steel production are based on storing renewable energy as green hydrogen. However, steel production is energy intensive and green hydrogen is proving to be difficult to commercialise, let alone produce, store, and transport. The renewable energy link to Indonesia and Singapore, based on the plan for the Australian Renewable Energy Hub in the Pilbara, has been replaced by the idea that green hydrogen can be converted to green ammonia for transportation, and converted back to hydrogen on the other side. Again, the process is energy intensive. Add to the energy demands that will be created by data centres and artificial intelligence, the scaling up of energy production is unlikely to be met without nuclear. The green energy dream is unlikely to materialise and is proving unworkable.
AI Safety in Parliaments: Latest Standards and Compliance ChallengesDr. Fotios Fitsilis
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Joint presentation by Fotis Fitsilis and Vasileios Alexiou at the International Workshop on Cybersecurity and Society (IWCS)
5 March 2025
Universit¨¦ du Qu¨¦bec en Outaouais, Canada