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SEO - Search Engine Optimization

Shreyash Patel
Shreyash Patel

This document provides an overview of search engine optimization (SEO). It defines SEO as the process of improving website visibility in search engine results pages. It explains that SEO targets different types of search and allows improving search rankings for free through organic listings. The document outlines the major steps search engines use - crawling websites, indexing content, and ranking pages for relevant search queries. It emphasizes the importance of SEO for websites to be found by search engines and stresses that algorithm updates can impact search rankings.

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Presented by: Shreyash Patel
Search Engine Basics Introduction To SEO Search Engine Methodology Needs of SEO Next Presentation Overview References
SEO stands for search engine optimization. Search Engine Optimization (SEO) is the process of getting high SERP(Search Engine Results Page) or affecting the visibility of a website or a web page in a search engine's.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
By SEO(Search Engine Optimization) you can improve search engine page ranking without paying anything. Organic listings are essentially free. When you are listed at the top in search engine, you dont need to pay per click or allocate a budget for advertising.
FIG 1: PPC VS ORGANIC SEO
The majority of web traffic is driven by the major commercial search engines - Google , Bing, Yahoo, Baidu, Ask & Other. Fig 2: Global Searchers
A Search Engine operates is a three manner-: Web Crawling Indexing Ranking and Serving Results
Web Scrawling involves scanning the site and getting a complete list of everything on there the page title, images, keywords it contains, and any other pages it links to at a bare minimum.
By SEO(Search Engine Optimization) you can improve search engine page ranking without paying anything. Organic listings are essentially free. When you are listed at the top in search engine, you dont need to pay per click or allocate a budget for advertising.
Indexing is the process of taking all of that data you have from a crawl, and placing it in a big database. Imagine trying to a make a list of the books, their author and the number of pages. Going through each book is the crawl and writing the list is the index. But now imagine its not just a few books, but Millions of books.
The last step is what you see you type search query in a search engine, and the search engine attempts to display the most relevant result it finds that match your query. The ranking algorithm checks your search query against billions of pages to determine how relevant each one is
If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.
Algorithm Update Panda Penguin Hummingbird Types of SEO On-Page SEO Off-Page SEO
www.moz.com www.makeuseof.com www.searchenginewatch.com
SEO - Search Engine Optimization
SEO - Search Engine Optimization
pshreyash50@gmail.com Shreyash patel

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SEO - Search Engine Optimization

  • 2. Search Engine Basics Introduction To SEO Search Engine Methodology Needs of SEO Next Presentation Overview References
  • 3. SEO stands for search engine optimization. Search Engine Optimization (SEO) is the process of getting high SERP(Search Engine Results Page) or affecting the visibility of a website or a web page in a search engine's.
  • 4. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
  • 5. By SEO(Search Engine Optimization) you can improve search engine page ranking without paying anything. Organic listings are essentially free. When you are listed at the top in search engine, you dont need to pay per click or allocate a budget for advertising.
  • 6. FIG 1: PPC VS ORGANIC SEO
  • 7. The majority of web traffic is driven by the major commercial search engines - Google , Bing, Yahoo, Baidu, Ask & Other. Fig 2: Global Searchers
  • 8. A Search Engine operates is a three manner-: Web Crawling Indexing Ranking and Serving Results
  • 9. Web Scrawling involves scanning the site and getting a complete list of everything on there the page title, images, keywords it contains, and any other pages it links to at a bare minimum.
  • 10. By SEO(Search Engine Optimization) you can improve search engine page ranking without paying anything. Organic listings are essentially free. When you are listed at the top in search engine, you dont need to pay per click or allocate a budget for advertising.
  • 11. Indexing is the process of taking all of that data you have from a crawl, and placing it in a big database. Imagine trying to a make a list of the books, their author and the number of pages. Going through each book is the crawl and writing the list is the index. But now imagine its not just a few books, but Millions of books.
  • 12. The last step is what you see you type search query in a search engine, and the search engine attempts to display the most relevant result it finds that match your query. The ranking algorithm checks your search query against billions of pages to determine how relevant each one is
  • 13. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.
  • 14. Algorithm Update Panda Penguin Hummingbird Types of SEO On-Page SEO Off-Page SEO
  • 15. www.moz.com www.makeuseof.com www.searchenginewatch.com