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Simon Lee is one of Asia’s pioneer executive coaches specializing in leadership development and strength-based change. Simon has wide-ranging business management experience with P&L responsibilities including sales, customer service, product management and quality control. He draws on his 25 years of corporate experience to help senior leaders, executives, business owners and teams increase their effectiveness by using appreciative coaching as a development tool to drive business results. He believes the vital factor in thriving on pressure and achieving higher levels of performance is the development of mental toughness, and will work with executives to achieve results based on respect, .

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