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United Arab Emirates United Arab Emirates

Brand Building Manager – Personal Care (Hair, Skin, Oral and Deos)

Consumer Products

- Engaged Global teams to focus on key categories that have immense potential for development in Mashreq and Maghreb, thus catering to white space opportunities. Market development model to be deployed by 2016. - Aligning global product and communication mix to Arabia region, hence capturing locally relevant insights - Spearheaded Marketing input into Strategic Business plan (2015 to 2018) for NAME, across all categories. This enabled analysis of incremental turnover that we would need to achieve from innovations versus core ranges. - Providing competitive intelligence on PC categories, through rigorous market analysis (including market shares, P&L, sales etc), and global trends. - A...