I have 25+ years experience in the franchise industry, having expanded several local brands worldwide.
I am a brand builder with focus in strategic drivers, and a value generator through retail systems.
I have developed new ways of thinking in the franchise industry, and they are exposed in my four published books and in several academic papers.
I am a positive thinking and challenger entrepreneur, and I enjoy being mentor of business plans, executive summaries and pitchs writting, and to materialize breakthrough business ideas.
I am a successful and growth oriented manager, with good communication and analytical skills, and with an special ability for fast learning about new ind...
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